Public Speaking Training Tips For Better Business Presentations To Culturally Diverse Audiences


Audiences around the world are all different. Cultural, social and religious
differences impact on how people learn, take in information and interact
with presenters.

After delivering 3 presentations to 1,200 Managers and Franchisees from the
largest fast food company in the Philippines, these are my thoughts on how
to make an impact with culturally diverse audiences.

This is the result of extensive feedback and practical knowledge of what
works and what does not deliver business presentations through
Asia.

Here are 10 Tips on Delivering Better Business Presentations to Asian
Audiences.

  1. Do Your Research. Find out as much as you can about the country and
    organization you are working with. Read guidebooks, travel magazines,
    search the Internet and use the local media to gain as much knowledge as you
    can about the cultural background and history of the people you are working
    with.

  2. Use local language and key phrases as an icebreaker, welcome or to
    highlight important points. Modify the content of your presentation to
    account for local differences. For example, in my work in the Philippines I
    used a range of local 'Tagalog' (one of the two official languages) words in
    both my welcome and presentation to make points and this went down really
    well. Former US President JFK used "Ich bin ein Berliner" to great effect in
    Germany during one of his speeches.

  3. Use local examples. Nothing goes down better when trying to explain a new
    concept than using a local example. This will make your presentation more
    relevant.

  4. Get to know the audience. It is most likely you will be a foreigner and
    many in the audience may not know you very well at all. Meet as many people
    personally before the presentation as possible. When introducing let the
    audience warm up to you before throwing questions at them. I've noticed
    light-hearted bantering with the audience at the beginning of a presentation
    works well.

  5. Speak slowly and clearly. For many Asians, English is not their first
    language. Speak with less of an accent and present more slowly than you
    would with an Australian audience.

  6. Use of Visual Aids. Again, because of language barriers back-up your
    verbal message with clear and easy to understand visual aids.

  7. Use Humour. This trial and true method works across cultural boundaries.
    Use universal humor and avoid material that is country specific and not
    relevant. Never ever useropriate humor in any situation.

  8. Physically involve the audience. Most audiences, no matter what cultural
    background, tend to switch off after 20 minutes of information from the
    presenter. Use a physical activity or interaction to keep the audience awake
    and alert. One word of warning though, do not try this at the beginning when
    they have not got to know you.

  9. Cut out some content. You will be speaking more slowly and spending time
    getting to know the audience and interacting with them. This will take time
    and you will need to cut out some content. Otherwise the presentation will
    be rushed. I find with most presenters, nearly all put too much content in
    their presentations.

10. Evaluate, review and continuously improve. I never stop learning.
Every time I speak in front of an audience, I always learn something new.
Presenting to audiences outside of your comfort zone is always a challenge.
Be prepared to learn, improve and be a better presenter.



Source by Thomas Murrell